The Team

Our Global Team Asian Routes thrives on the expertise and dedication of our global team. Our network of professionals and agents spans continents, offering localized support and insights that make international trade accessible and effective for all our clients. Partner with Asian Routes Join the thousands of businesses that trust Asian Routes to handle their international trade needs. With our proven track record, robust network, and commitment to excellence, we’re the partner you can rely on to navigate the complexities of global commerce. Contact us today to learn more about how we can support your business and drive your success in international trade. Let me know if you’d like adjustments or additional sections!

Assaf Shamai
CEO and owner

Graduated with a degree in East Asian and International Studies from the Hebrew University, Assaf founded more than one trade companies and advised numerous companies in trade and spent seven years in China. Today, the company has offices in China with a team of employees working around the clock.
Assaf speaks Hebrew, English, and Chinese.
Motto: “Works according to working hours in China.”

Ohad Shachar
Development Manager

Twenty-four years ago, while crossing into China from Vietnam as a backpacker, the inspector held my passport upside down.
That’s when I realized that to truly understand a culture-deeply and spiritually-it might sometimes be necessary to see things from a different perspective. Some times even from upside down.
China is an amazing country with fascinating people.
It takes time to understand them.
I specialize in business development in China trade. If you are a Chinese or foreign company looking to expand, I’m your man.

Yuri Smolny
Commercial Manager for Eastern European and Former Soviet Union Markets

Yuri Smolny Commercial Manager for Eastern European and Former Soviet Union Markets Originally from Ukraine, I immigrated to Israel 25 years ago and have spent over 15 years working in logistics and international trade across various roles, including export, import, and marketing. Throughout my career, I have extensively researched and analyzed markets in Eastern Europe and the former Soviet Union, gaining deep insights into pricing structures, product quality, and regional business mentalities.
These factors often pose challenges in securing the best and fairest prices and conditions for potential customers.
As a professional connecting importers with manufacturers, I prioritize working with reliable suppliers who are committed to honesty and long-term partnerships.
My goal is to ensure mutually beneficial relationships that foster trust and sustainable business growth.

Frida Yu
Commercial Manager for China and Far East Markets

With 12 years of experience in international trade, Frida specializes in customer communication, new project development and management, and product innovation.
Her deep understanding of international logistics and extensive familiarity with the Chinese market ensure efficient and reliable delivery.
Frida is committed to providing customers with the highest level of products and services, constantly striving to exceed expectations and provide unparalleled support to our valued partners.

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